Highlight Korea’s cultural assets and industrial ambition to elevate the nation’s brand image

• Host/Organizer : Ministry of Trade, Industry and Energy/KOTRA

• Subtheme/Plot Size : Connecting Lives / 3,501.82 ㎡

• Theme : With Hearts

• Sub : Connecting Hearts, Lives in Bloom

The Significance of Our Participation

Vision of the Future

Showcase Korea’s technological and cultural presence around the themes of advanced technology, industrial innovation, and culture.

K-Wave & Tourism

A World Expo in a neighboring nation is an opportunity to invite global travelers and further the K-Wave phenomenon.

ROK-Japan Cooperation

Marking the 60th anniversary of the normalization of the ROK-Japan diplomatic relations, efforts to broaden cooperation in industry, culture, and for people-to-people ties are further encouraged.

Republic of Korea Pavilion